PENTASA is a medicine, made in Switzerland, that has been specially formulated to help patients suffering from Colon illnesses, such as kidney stones & ulcerative colitis.

The brief was to target Doctors of the field by means of magazine ads, to encourage them to prescribe PENTASA over the regular Mesalazine treatments. The goal from the client was to drive the proud message of Swiss reputation for precision & excellence.

This chosen creative, made use of the flag’s colours to have stand-out impact within its surroundings by using simplistic yet smart messaging, understood by its readers, to echo Swiss intelligence.