In the Süderbrarup district, northern Germany, the association "Zweckverband ärztliche Versorgung (ZäV)" was founded in spring 2023. Due to the rural region and the proximity to the Arm of the Baltic Sea “Schlei” and the Baltic Sea, the region is also very touristy. 

In addition, the average age of our population is significantly higher than the national average.

This leads to an increasing need for medical care, especially due to the imminent retirement of female doctors and the lack of successors! The main task of the Zweckverband was to create a demand-oriented range of contact points for health care and attracting medical staff. The special-purpose association will now acquire a building in the municipality of Süderbrarup, which is to operate in the long term, as a new and modern health centre.

The brand needed to create a unique and meaningful visual identity that represents both the Zweckverband ärztliche Versorgung and the health centre. 

The goal was to capture the shared values, and range of services of both institutions and convey a coherent message, inspired by its healthy rural and coastal surrounds. A place to escape for wellness. 

The wishes of the customer were to keep the yellow and blue colour from the regional shield and depict the symbol of the fish, representing the historical heritage of the ‘fisherman people’ (Angeln). The word-picture mark needed to serve as an essential component of visual communication and ensure a recognisable and differentiating brand presence.