Nike Mother’s Day Promo.

This was a short turn-around request, whilst working at Saatchi & Saatchi, within the Publicis Groupe for a Nike Mother’s Day promo.

Walking in the footsteps of champions does not need to mean the best athletes in the world exposed to the top, by a Nike sponsorship deal. Mothers are the beginning. The first heroes we all follow and look up to. The idea was to focus the message on the real heroes of our future up-and-coming champs!

I’ve illustrated this using the Nike shoes products, following the mother’s footsteps with junior Nike trainers following behind.