Airtel Re-Brand

Airtel limited, based out of New Delhi is currently, the second-largest mobile network operator in the world and was named India's 2nd most valuable brand in the first ever Brandz ranking by Millward Brown and WWP plc.

The brief was to give a fresh new, energetic image to Airtel’s branding, selling their improved data plan capabilities.

Inspired by the perception of energy around you, wherever you are. The curves illustrate a feeling of support and care yet also reflects the logo’s organic feel.