As the Creative Lead Art Director, I have overseen a dynamic design team dedicated to delivering a comprehensive range of design solutions across various media platforms, with a keen focus on the healthcare sector and sustainability. My role meant being involved, not only conceptualising and implementing creative design strategies, but also ensuring that our branding efforts resonate effectively with the target audience. By leading the team in innovative design initiatives, my goal is always to drive impactful storytelling and visually engaging content that aligns with the values of the customer’s needs.